We Are DAP
We’re a team of strategists, engineers, analysts, designers and marketers who create transformational digital experiences.
Focus on the user and all else will follow.
OUR MISSION
Preparing you for tomorrow
We’re driven by our passion for crafting
digital solutions that delight users and
move your company forward.
HOW WE WORK
Client first. Always.
We’re Agile.
We adapt our approach to changing business requirements, consistently delivering first-rate products.
We’re Creative.
We believe that great ideas should win, and thrive on problem solving to find the best solution.
We Test.
We let the data speak — then use it to make better decisions.
We Deliver.
In the end, it’s all about outcomes. We focus on excellence in our work, and mastery of the technology. And we don’t consider our job done until we help you achieve your goals.
OUR CULTURE
Bring your best work. Be your best self.
Be Kind
Because no one likes working with prima donnas or jerks.
Be Memorable
Master your craft. Keep learning. Make an impact.
Be You
Work hard, have fun. And embrace all the things that make you, you.
AWARDS
We’re proud to be recognized by
PARTNERSHIPS
You’re in good company.
Our Team
Meet DAP
Codrin has extensive experience helping Fortune 500 companies achieve their full potential through complex digital strategy initiatives. For the last 10 years, he has worked with software companies, retailers, startups, agencies, and newspapers to deliver solutions that drive business growth and …
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CEO
Codrin Arsene
Michael has worked with Fortune 100 companies in a variety of leadership positions across product management and website analytics. His expertise spans media mix modeling, statistical modeling, testing and learning, process improvement, loyalty program management, and website analytics.
Michae…
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President
Michael Reddy
As DAP’s Head of Product, Pranjal brings over 12 years of product management and business analysis experience to help clients achieve their product development objectives. He’s led several enterprise-grade projects for some of today’s largest organizations, including major e-commerce and B2B play…
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Head of Product
Pranjal Bora
With over 20 years of professional digital strategy experience working for Fortune 100 organizations as well as nimble startups in a variety of roles, Todd has solved for many challenges. One key challenge that every organization faces is communication and setting proper expectations before, dur…
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VP of Customer Experience
Todd Koehler
Alex oversees DAP’s marketing accounts and works with clients to create impactful marketing strategies that drive top-line growth. Her prior experience includes roles in digital marketing, e-commerce, sales, and education. She’s worked with clients ranging from Fortune 500 companies to startups a…
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Marketing Director
Alex Savidge
Brent brings 12 years of digital analytics experience to his role as Head of Analytics at Digital Authority Partners. Leveraging his background in data science, engineering, and product, he focuses on helping clients map out holistic digital strategies built around data. Clients include Athena He…
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Head of Analytics
Brent Reilly
Now more than ever, staying competitive in retail and e-commerce means uncovering meaning in a growing ocean of data. Using cutting-edge data science and statistical analysis techniques, Yao makes sense of data and translates it into actionable business intelligence. Working across the enterprise…
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Head of Development
Yao Ng
Matt is a strategic, versatile writer and editor with more than a decade of experience, having served as a longtime part of Thrillist’s editorial leadership before joining DAP in 2019. He’s an expert in delivering eye-catching, needle-moving content who has covered industries ranging from food, t…
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Chief Editor
Matt Lynch
Facundo, DAP’s Design Director, has over 13 years of experience optimizing user engagement and designing beautiful products for Fortune 100 companies and Silicon Valley startups. He is the one dreaming, defining, and deploying world-class web and mobile applications for our clients.
Facu…
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Design Director
Facundo Santana
German is a UI designer and illustrator with nearly 20 years of experience working with companies ranging from startups and enterprises. He studied Visual Arts and Industrial Design, which gave him a strong academic foundation to create solid products with an aesthetic approach that is now combin…
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Product Designer
German Avellaneda
As DAP’s Business Development Manager, Charles has been bringing value to Fortune 500 companies and brands for over two decades. An experienced digital and advertising Business Development Executive, Charles has a passion for finding solutions that build competitive advantage and drive revenue f…
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Business Development Manager
Charles Meyer
Iolanda is our full time project manager. She is responsible for making sure our company works smoothly across our full time resources and contractors. In her current role she also supervises billing, project plans, deliverables and our offshore design/ development team.
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Project Manager
Iolanda Bulgaru
As a content project manager Marina ensures content marketing projects are delivered on-time, within the budget, scope, and pristine accuracy. She delights in solving problems, tackling new responsibilities, and working with passionate people for whom no challenge is ever hard enough.
Before j…
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Content Project Manager
Marina Turea
Always putting client service first, Debbie focuses on ensuring clients have the expertise, resources, and project management experience they need to succeed in her role as Marketing Account Manager.
With more than 7 years of marketing experience, Debbie has managed complex projects for compa…
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Account Manager
Debbie Lee
Tarek is a content researcher and project lead at DAP. He comes from a technical background with a computer science degree from DePaul University and former work experience in iOS app development. Tarek uses his tech skills and code to simplify and solve as many problems as possible throughout hi…
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Project Lead
Tarek Nabulsi
Tav joined DAP after interning with our team — twice! Having previously worked with our marketing and development teams, he now works as a Product Analyst to help build out digital experiences for DAP and our clients.
Tav is a graduate of Northwestern University, where he studied Economics, C…
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Product Analyst
Tavasya Agarwal
Miruna is a new addition to our DAP team. She manages email outreach and marketing. She received her degree from Bucharest University and has a background in working with client engagement and marketing.
Miruna loves to train her patience skills by working with little children in her spare tim…
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Marketing Analyst
Miruna Pascu
Catalina has 8 years of marketing experience and holds a Ph.D in Online Social Movements and Virtual Communities. She has worked with clients from an array of industries including healthcare, financial services, government, and e-commerce. She is able to understand clients’ long-term needs throug…
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Marketing Analyst
Catalina Niculescu
Brian joins DAP as a recent graduate from Northwestern University, where he majored in political science and international studies with a certificate in integrated marketing communications. His professional experience so far has included stops at AWS and Nielsen, which has allowed him to develop …
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Junior Marketing Analyst
Brian Hannah
Jesse went to school to study User Interface design, but ended up cultivating a love for code that has resulted in nearly 16 years of experience as a Web Developer. His previous experience includes roles across the web marketing spectrum, including UI & UX design, creative direction, and full…
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Developer
Jesse Erbach
