Analytics drives 140% revenue increase
Epocrates is the world’s top physicians application, with over two million active users. However, recent data revealed a troubling set of trends, with significant decreases in revenue, usage and engagement that lacked a clear explanation.
- Executed a tag management solution, created and applied new data taxonomy
- Administered A/B testing and conducted user analysis
- Implemented an improved analytics platform with simple, sortable data access
- Established a data-driven culture with vastly improved decision making
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