An omnichannel experience for a pioneering medical device
Healthcare
- Analytics
- Design
- Marketing
- Product Development
- Product Management
- UX
- Voice
Background
Omron created the world’s first wearable, FDA-approved blood pressure monitor. They wanted to further integrate their product into customers’ health journey with an omnichannel digital experience supporting multiple user touch points, including a mobile app and Amazon Alexa integration.
Discovery
Given the frequent resistance people have to adopting healthy habits, we knew the end product had to be sufficiently user-friendly to inspire daily use. Digital Authority Partners conducted focus groups, scrutinized product analytics, and extensively analyzed the industry at large to define a Phase One digital experience that would encourage user engagement.
Solution
We leveraged our findings to create a smartwatch-friendly app, website and Alexa integration that delivered an intuitive interface and natural, voice-enabled Alexa interaction. This seamless user experience makes blood pressure information readily accessible for users while allowing them to set reminders and educate themselves with tips about cardiovascular health.
- Defined an analytics-driven Phase One product roadmap
- Created natural Alexa user flows and voice interaction
- Delivered an intuitive user experience across all relevant platforms
Results
Smartwatch app awarded “Best of CES,” 2019
Three year product roadmap
Native mobile app and Alexa integration enhance the user experience
