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Codrin Arsene

Codrin Arsene

Codrin is CEO of Digital Authority Partners. He has spent over a decade creating successful digital strategies for both Fortune 500 companies and startups.

Articles by Codrin Arsene

Letters forming the words SEO vs SEM
Marketing & SEO
Jan 5, 2021
29 min read
SEO vs SEM: How Do You Choose? Simple Answer, You Don’t!

Digital marketing can quickly turn into a nightmare if you don’t pick the right strategies to show a positive Return on Investment for your work. M...

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Author: Codrin Arsene
Man touching an interactive board that says B2B
Marketing & SEO
Jan 4, 2021
57 min read
Top B2B Marketing Best Practices for a Positive ROI in 2021

What is B2B Marketing? B2B (short for business-to-business) marketing is self-explanatory. It refers to all marketing efforts, tactics, and strateg...

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Author: Codrin Arsene
Digitalized image of a handshake
Healthcare
Jan 4, 2021
19 min read
Blockchain in Healthcare: An Executive’s Guide for 2021

Blockchain in healthcare is ALL about removing the middleman. It’s about increasing the security of various transactional activities in the healthc...

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Author: Codrin Arsene
Smart speaker Alexa on a blue background
Business Strategy
Jan 3, 2021
14 min read
Alexa for Business: What Every Executive Should Know in 2021

Amazon opened up their tech stack late last year to enable businesses to create skills on top of the Alexa development platform and existing voice-...

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Author: Codrin Arsene
A rocket launching from a laptop
Marketing & SEO
Jan 2, 2021
20 min read
[Guide] 6 IT Marketing Tips that Work in 2021

For a limited time, Digital Authority Partners is offering a FREE content & SEO audit to IT companies and marketers interested in assessing the...

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Author: Codrin Arsene
White papers
Oct 28, 2020
0 min read
White Paper: Why Some Websites Rank Better in Google Than Others: A Step By Step Guide to Content SEO Best Practices

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Author: Codrin Arsene
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