Up to date marketing and search engine optimization news.

Digital marketing experts often talk about “SEO” and “Local SEO” like they are different animals. Agencies may have different service pages for the...

Data-driven marketing is a set of techniques and tactics that leverages massive amounts of data to create effective marketing processes, targeting ...

Pharma marketing refers to the digital and offline strategies used to attract new patients and increase awareness around a specific drug or treatme...

We’ve come a long way from the Wells Fargo Wagon. Banking websites have almost completely eliminated the need for well-staffed branches or extra er...

Mobile App Marketing refers to a variety of marketing activities which are leveraged to drive app downloads, engage mobile users and retain those u...

DAP takes great pride in being one of Chicago\'s top B2C marketing, B2B marketing, and SEO companies. But we didn\'t become marketing experts overn...