Why Some Websites Rank Better in Google Than Others: A Step by Step Guide to Content SEO Best Practices

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Download Step by Step Content SEO Best Practices & Checklists

What You’ll Learn in this White Paper

49% of marketers say organic search has the best return on investment of any marketing channel. In fact, 51% of all website traffic comes from organic search. Yet surprisingly few companies are able to successfully harness SEO to boost revenue.

In this white paper, we demystify the techniques, concepts, and information necessary to make your content rank highly on Google. We systematically explain SEO strategies, why they matter, and how to execute them so your business sees success.

Our belief is that SEO isn’t as hard as it is made out to be. By using the best practices detailed in this SEO guide, you can significantly improve your search rankings and bring measurable results to your business.

Whitepaper highlights

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Keyword and Competitor Research
Know what to rank for, and how to rank for it
So you’ve decided you want to rank on Google, but for what terms? We show you how to create an effective keyword strategy that is consistent with your business goals.
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Content Creation
Write content that reads — and ranks — well
In 2020, it’s not enough to create content that reads well. We share how to optimize various forms of content for SEO and ensure that you don’t forget the importance of long-form articles (more than 3,000 words).
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Publishing, Linking, and Technical SEO
The ‘invisible’ side of content optimization
Publishing your content is not as simple as clicking a button. We dive into the technical elements that matter to Google: meta titles and descriptions, carefully chosen URLs, alt text for images, and more.
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After You Publish
Maintain and improve your search position over time
Is your article live? Your work has only just begun. To rank at the top of Google search results often requires getting high-quality backlinks. We shed light on the most efficient ways to get these links and track your success.

Table of Contents

1. What Content to Create

Researching and choosing a primary keyword

Determining the business value of a keyword

Competitive research

Secondary keywords: easy wins

Understanding the total addressable market of organic visitors

Backlinks: how to get to page 1 and become the top search result

2. Create Content That Converts

Long vs short form content

Snackable content and content brigades

Content SEO: the Content/Keyword Universe

How to write the perfect article or landing page

Tips for your writers

Checklist: how to become the top Google search result

3. Publish Like an SEO Professional

Technical SEO: Meta titles and meta descriptions

Choosing a good URL

Images: alt text and image size

External and internal linking

Bonus: A verifiable author profile

Checklist: Publishing your content

4. After You Publish

Maintaining and improving published content

Backlinks: why and how to get them

Using data and analytics

Social media

Updating existing content

Checklist: Maintaining your content

Download Step by Step Content SEO Best Practices & Checklists

Contact Digital Authority Partners Today!

Phone
(312) 600-5433
Email
hello@digitalauthority.me
Address
222 West Merchandise Mart Plaza #1212
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Download Step by Step Content SEO Best Practices & Checklists