DAP · Marketing Operating System

The marketing agency where 100+ strategists and 60+ AI workflows ship audits, roadmaps, and campaigns in hours, not weeks.

The day you sign with DAP:

5x SEO visibility Google, AI search and the map pack
2-3x PPC performance vs traditional agencies, rebuilt weekly
30-50% Conversion lift uncovered on your existing site

We don’t sell you potential. We show you what we already did for clients like you.

Outpace · Outrank · Outperform

Trusted by 500+ clients since 2016

DAP retains 93% of clients, double the agency average.

That is what the strategists-plus-AI model produces.

Also trusted by

Pick your industry · live AI engine, vertical playbook

One AI engine. Five vertical playbooks.

SEO 100K+ AI search citations for clients
PPC 3x average ROAS, lifted within 90 days
CRO 94% of clients see conversion lift in 90 days
Content +40% engagement, AI-flagged, strategist-rewritten
Sales AI 2x more qualified meetings booked in 90 days
All in $500M+ client revenue influenced
What competitors bolt on. What we built in.

Eight service lines. One integrated AI engine. Zero silos.

AI breaks down silos. Ours runs across every service we offer, every week, and flags what is failing: the campaign that stopped working, the page where conversions dried up, the ad that costs more than it earns. Your strategist starts the week with the fix list. Every service gets better because every marketing campaign gets watched.

Service lines

01

Search and AI Visibility

Rank in Google. Get cited across the major AI search engines. Most agencies still think those are the same channel. They are not. We do both.

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02

Fractional CMO + Marketing Principal

You need a CMO. You don’t have 12 months to find one. AI-fluent fractional CMOs on your team in 2 weeks. They build the strategy. They run the team. They report directly to you.

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03

Paid Media

While most agencies make 3 ad variants per week, our team launches 30. Same budget. Consistent 4X ROAS.

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04

Content Marketing

We don’t just write content. We audit every page on your site, rewrite the pages that aren’t delivering, sharpen titles and metas for higher CTR, and rebuild internal links so visitors land on the pages that close deals. AI does the diagnosis. Strategists do the rewrites. Healthcare gets clinician sign-off.

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05

Conversion and CRO

CRO is not a one-time project. It is a continuous loop. DAP’s 15 AI apps constantly monitor your website, existing SEO and PPC landing pages, ads, and forms every day. We pull the analytics, find what is breaking conversion, and proactively recommend fixes ranked by revenue impact. Your strategist gets a fresh list every week.

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06

Web Design and Development

We build websites with AI built into the development workflow, the same engine that powers our marketing stack. 60% lower build cost than traditional agencies, same enterprise-grade output. Core Web Vitals, accessibility, and AI-discoverability built in from day one.

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07

Analytics and Attribution

Analytics that keep everyone honest. Every week, our AI pulls every metric across every channel, traces revenue to its source, surfaces the insights buried in noise, and hands your strategist a recommendation list ranked by revenue impact. Your CFO trusts the report.

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08

Sales Operations + Revenue Pipeline

30+ AI workflows on the sales side: deal velocity tracking, discovery-call prep, AI proposal generation, lost-deal nurture, pricing strategy. Most agencies stop at MQLs. We run the whole revenue engine.

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Outpace. Outrank. Outperform.

This is our motto
Outperform.3
Outrank.2
Outpace.1

These are the three verbs we live by at DAP. Outpace. Outrank. Outperform.Every day for us. Every day for you.

Outpace.

We win it back with AI that gets you audits, roadmaps, and campaigns in hours, not weeks. Speed is the differentiator.

Outrank.

We rank you in all three, on the same engine, the same week.

Outperform.

No other agency has 60+ proprietary AI workflows running on both your marketing and your sales. Every quarter you work with us, your competitors fall further behind.

The five verticals where getting AI wrong costs more than the campaign

Healthtech. SaaS. Behavioral Health. Fintech. eCommerce. One AI engine, five vertical playbooks.

We do not pretend to specialize in your industry. We actually do. Five verticals, all live, all running on the same AI engine, all governed by the compliance playbook each industry actually requires. The AI engine is shared. The vertical playbook is not. Pick yours.

Healthtech playbook

Healthtech

  • 75+ healthcare clients since 2016, from solo practices to enterprise systems
  • 100K+ patient appointments booked every month thanks to our work
  • HIPAA-aware AI workflows, public BAA template ready to sign

Clients include: Athenahealth · Omron · Centella · Position Imaging · Interlace

See Healthtech AI plays →
"The insights DAP brought were invaluable, and our organic traffic is spiking."Abhirup Bhattacharya · Head of Digital, Athenahealth
140%revenue increase · 2M+ doctors reached
Healthtech
Behavioral Health playbook

Behavioral Health

  • HIPAA-aware content and paid workflows built for behavioral health intake funnels
  • Stigma-sensitive copy guidelines built into every content AI
  • Intake automation that turns website traffic into booked admissions

Clients include: Symetria Recovery · Geode Health · LifeMoves

See Behavioral Health AI plays →
"70% Share of Voice. $97K wasted spend eliminated. 22 admissions in a single day."Symetria Recovery · Engagement reference
$97Kwasted ad spend recovered · 22 admissions in one day
Behavioral Health
SaaS playbook

SaaS

  • SaaS-tuned content + GEO playbook
  • B2B SaaS keyword production at scale
  • Pipeline-tied measurement

Clients include: OfficeSpace · Eventive · Stride · DecisionLink

See SaaS AI plays →
"They are my first call for any marketing question or project."Sophia Gutoff · Director of Global Demand Center, Everbridge
Audit + relaunchtrusted retainer partner
SaaS
Fintech playbook

Fintech

  • Compliance-aware fintech content
  • Pipeline-tied measurement for long sales cycles
  • YMYL E-E-A-T audit pipeline

Clients include: ConnexPay · Kyros · Cove Markets · CreditShop

See Fintech AI plays →
"1,230% marketing ROI. $12.31 return per $1 spent on marketing with DAP."ConnexPay · Engagement reference
1,230%marketing ROI · $12.31 per $1
Fintech
eCommerce playbook

eCommerce

  • Full-funnel eCommerce SEO and paid media built for DTC and marketplace brands
  • CRO loops that run every week, not once a quarter
  • Local SEO and map pack for brick-and-click retailers

Clients include: Boxzooka · Socioh · Fresh Thyme · Sanctuary

See eCommerce AI plays →
"They helped us show up in local searches where we'd never been before. Great partners."Amy Parker · VP of Marketing, Fresh Thyme
Local SEOmap pack wins across 70+ store locations
eCommerce
Proof, not promises.

500+ clients. Real wins. Powered by AI and our 100+ senior strategists.

Healthtech. SaaS. Behavioral Health. Fintech. eCommerce. Check our recent client wins, each paired with the AI workflow that drove the breakthrough.

Client case studies

Healthcare · ABAChicago Pediatric Therapy & Wellness

#1 in AI search for ABA in 8 of 9 Chicago neighborhoods

AI workflowAI Discoverability Score audit, GEO content remediation, healthcare schema generator
Healthcare · NonprofitThe Dental Medical Convergence

23 AI search citations + 366K impressions in 5 months

AI workflowYMYL content production, AI Readiness Audit, clinician sign-off pipeline
Healthcare · Pain MgmtOK Pain Treatment Centers

0 to 30 new monthly patients, 9 neighborhoods #1 on Google

AI workflowMulti-Location Healthcare Audit, GEO content engine, GBP optimization
Spend winBehavioral HealthSymetria Recovery

70% Share of Voice. $97K wasted spend eliminated. 22 admissions in a single day.

AI workflowBehavioral health content production, paid media restructuring, intake automation
ScaleMulti-LocationCentella Health Technologies

90+ #1 rankings, 79% SoV across 8 FL markets

AI workflowMulti-location SEO engine, medical schema generator
EnterpriseHealthcare · EnterpriseAthenahealth

140% revenue increase, 36% surveys taken by 2M+ doctors

AI workflowProduct engagement workflows, HCP-segmented messaging
ROI winFintech · PaymentsConnexPay

1,230% marketing ROI ($12.31 per $1). 207% MQLs. 175% form submissions YoY.

AI workflowFintech B2B content production, YMYL E-E-A-T audit pipeline, paid search restructuring
Healthcare · TechPosition Imaging

3 health system deployments. Organic visibility 3x in 6 months.

AI workflowB2B SaaS content production, technical SEO, AI Readiness Audit
SaaS · EdTechStride

2x qualified pipeline in 90 days with AI-tuned B2B content and paid search.

AI workflowSaaS B2B content production, paid search restructuring, pipeline analytics
Behavioral Health · NonprofitLifeMoves

#1 for key shelter and housing services across 5 Bay Area markets.

AI workflowBehavioral health content production, GEO content engine, GBP optimization
SaaS · EventsEventive

45% lower CAC and 3x MQL growth in the first quarter.

AI workflowSaaS B2B content production, YMYL E-E-A-T audit pipeline, paid search restructuring
50+ More Case Studies

Browse all 65 case studies in our library

Bella+Canvas · PartySlate · Geode Health · Imaware · DeVry · McGraw Hill · CJP · Sanctuary · Fresh Thyme · Dolby · Frommer’s · plus 50 more.
Browse all 65 wins →
Run DAP’s AI Audits on your site

Your AI blind spot is costing you $14K/mo.

Free, ungated, 90-second AI audits you run on your own site. No sales call, no credit card. Whatever it flags is what we would fix. That is the whole pitch.

17
AI Models
90s
Turnaround
4
Audit Types
$0
Always Free
AI Discoverability Audit AI Discoverability Audit

"How many times did AI search engines mention your brand last month?"

Brand findability score + customer intent score + competitor gap + monthly missed-revenue estimate. 12 live AI queries analyzed in 90 seconds.

  • Brand findability + customer intent scores
  • Competitor gap across 12 live AI queries
  • 30/60/90 fix plan included
Score My AI Visibility →
AI Readiness Audit AI Readiness Audit

"Why am I not ranking higher in AI search?"

20 pages crawled. 6 readiness signals. E-E-A-T grade, schema gaps, citation rate, and 20 fixes ranked by AI visibility impact.

  • E-E-A-T + schema scored across 20 pages
  • 20 ranked fixes by AI visibility impact
  • 30/60/90 day implementation plan
Get My AI Readiness Audit →
Conversion Audit Conversion Audit

"How many customers am I losing because of my site?"

3 pages diagnosed. 5 critical problems named. Homepage, service page, contact page, exact copy, buttons, and flows to fix.

  • Top 3 pages audited for conversion blockers
  • 5 named problems with exact fixes
  • +94% estimated conversion lift if applied
Get My Conversion Audit →

Plus Local SEO Audit and 13 more tools across 5 verticals. One free audit per business email per month.

Browse all 17 AI Tools →
Built by humans · Run by humans · Owned by humans

AI is the secret sauce. The team makes the difference.

100+ real marketing strategists. 60+ AI workflows we built. One integrated AI engine that runs across every engagement.

All handsAll hands
Coffee & campaignsCoffee & campaigns
Strategy roomStrategy room
Deep workDeep work
The leadsThe leads
Friday demoFriday demo
LeadershipLeadership
Side by sideSide by side
Built by humans. Owned by humans. The team you meet on the homepage is the team you work with on day one.
Meet your AI strategists →
Heads of department · Executive sponsors

Builders of the AI. Owners of your outcomes.

01Michael Reddy
Michael Reddy
President

Built every sales AI workflow behind the 2x more qualified meetings.

02Codrin Arsene
Codrin Arsene
Chief Strategy Officer

Built the strategy, CRO, and analytics AI behind the 94% conversion lift.

03Ally Ipsen
Ally Ipsen
VP of Marketing

Built the content optimization AI behind the +40% engagement lift.

04Greg Hall
Greg Hall
Head of Performance

Built the 12+ PPC automations behind the 3x ROAS.

05Wendy Spinks
Wendy Spinks
Head of Account Management

Makes sure every client has one senior lead who owns their outcome. That is why 93% stay.

06Alamin Alif
Alamin Alif
Technical Project Manager

Leads the dev team behind DAP's AI tools and client sites, with AI built into how they code, so engineering ships faster.

Behind every workflow is a person who owns your result. AI moves fast.
Our people move faster, and turn it to your advantage.

Frequently asked

Fifteen questions buyers ask before they hire an AI-integrated agency.

Each answer starts with the direct response. The detail is below it. Internal links point to the deeper documentation.

Q1Does DAP help with sales, or only marketing?
Both. DAP runs 30+ AI workflows on the marketing side AND 30+ on the sales side, deployed into your HubSpot instance and governed by our proprietary AI engine rules: deal velocity tracking, discovery-call prep, proposal generation, lost-deal nurture, pricing strategy, and pipeline data automation across HubSpot, Mercury, Gusto, and Gmail. Most agencies stop at MQLs. We run the whole revenue engine. See the 60+ AI workflows →
Q2What makes DAP an integrated operating system, not a bolt-on AI agency?
DAP is built around 60+ production AI workflows we run in-house (30 marketing, 30 sales), 17 customer-facing tools we offer free, and a decade of operator-grade marketing wisdom encoded into the system. AI is not a service we add on. It is the integrated operating system the agency runs on. See how DAP uses AI →
Q3How is DAP different from other AI marketing agencies?
Three differences. DAP offers 17 free public tools today, more than most agencies make available. DAP publishes its compliance trio: the BAA template, the AI Disclosure, and the Sub-Processor List. And DAP runs the same AI infrastructure across all five named verticals. Browse the 17 tools →
Q4Do I have to be in healthcare to work with DAP?
No. Healthcare is one of five verticals DAP serves. The others are SaaS, behavioral health, fintech, and eCommerce. The same AI infrastructure runs every vertical, with vertical-specific playbooks. See all 5 industries →
Q5Are the free audits actually free? What is the catch?
Yes, fully free. No credit card. No sales call. We collect your email to deliver the report. The catch is intentional: we want you to see the AI infrastructure work before you hire us. Run an audit →
Q6What AI does DAP use, and how is it governed?
AI is built into every workflow, with a senior strategist reviewing the output at each step. We publish a full AI Disclosure that names the models we use, the data flows, and the human review steps at /compliance/ai-disclosure.
Q7How do you handle HIPAA, BAA, and patient data?
We publish our standard Business Associate Agreement template at /compliance/baa. Healthcare clients sign before the first audit runs. We do not ingest PHI into customer-facing tools by design. View BAA →
Q8What is the typical engagement size?
Pilots start at $35,000 fixed for 75 to 90 days. Foundation retainers start at $10,000 to $15,000 per month with a 6-month minimum. Acceleration retainers run $25,000 to $50,000 per month. Dominance retainers run $60,000+ per month. View pricing →
Q9How quickly can DAP show results?
First deliverable in 1 business week from kickoff. Initial audit results inside 24 hours via the free tools. Measurable lift in retainer engagements typically inside 60 days. Read the Symetria case study →
Q10What if I am not in one of the 5 named verticals?
We have also worked with nonprofit, education, home services, manufacturing, government, and professional services. Tell us about your industry on a 15-minute call. Schedule a call →
Q11Can I run the audits myself, or does DAP run them?
All 17 tools are designed for the buyer to run independently. You enter your URL, choose your vertical, and the audit runs. Reports arrive in your inbox in 3 to 30 minutes. Browse all 17 tools →
Q12How do I become a design partner?
DAP is taking 3 to 5 design partners in 2026 for the Healthcare AI Pilot at $35K for 75 days. Design partners get below-market pricing in exchange for a published case study. Email [email protected]
Q13What does “production AI workflows” mean?
Production means the workflow runs on real client data, generates client-deliverable output, and is governed by the same QA gate as the rest of the agency. View the full catalog →
Q14Why should I trust this is not AI-marketing fluff?
Three trust signals. You can run the tools yourself before talking to anyone. Every audit publishes the receipts. DAP publishes the BAA template, the AI Disclosure, and the Sub-Processor List. View compliance documentation →
Q15Where can I see DAP compliance documentation?
Three documents at three URLs: /compliance/baa, /compliance/ai-disclosure, /compliance/sub-processors. Updated quarterly.
Talk to us

Talk to an AI Marketing Strategist.

15 minutes. We tell you which AI workflows move your numbers. Or skip the call, see the gap yourself.

Prefer to see the gap yourself? Run a free AI Audit instead →

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